Pet food quality is an often discussed, but poorly understood hot topic. Ask ten people for advice and you will likely hear ten different opinions on the “right” way to play the game.

The reality is that the pet food industry is not as well-regulated as many think. This allows descriptive marketing and emotion to come into play, often leaving little room for science or real, safe data.

Consider these stats:

• $158 Billion: The Pet Food Industry (this is similar to the COMBINED revenues of the NFL, MLB, and NBA!).
• $48 Billion: The US Coffee Market.
• $28 Billion: The Global Music Industry.

With this much money on the line, the marketing is loud and the number of pet food options is many. In my upcoming posts, I am going to give you the tools to help you navigate this industry and determine the best choice for your individual pet.